A Big Box Home Improvement Store
The merchandising team at a national home improvement store revolutionized their merchandising processes to generate higher ROI and save hours of time using Apex Tech.
THE CHALLENGE
The home improvement store’s merchandising team needed a way to manage their merchandise more effectively.
They were losing money on empty merchandise space.
They were wasting hours of employee time getting their stores all looking the same.
They were overwhelmed using three different applications to organize all their store information.
THE SOLUTION
Our Apex Tech Data Capture Team captured and organized all their merchandising data.
01.
Captured All Their Stores’ Data
Our Data Capture Team conducted smart store surveys of the home improvement stores nationwide and uploaded all the data collected from the surveys to a custom dashboard.
02.
Made Their Merchandising Data Easy to Use
We made it easy for the home improvement store’s merchandising team to make business decisions and generate more ROI with a custom overlay and simple integrations.
Designed Custom Overlays (SDKs)
We designed custom overlays for the home improvement stores’ merchandising team to use in-store surveys. These custom overlays create search features that save the merchandising team hours of time by jumping to the exact location and info in the store they need.
An example of a custom overlay at work. The “Bay Tag ID overlay” organized this store into specific bay’s with a number assigned to each one. Now the team can easily search through their store.
This “Master Plan Title” custom overlay helps teams find specific products within a store.
Integrated Their Current System
We integrated the home improvement store’s Plan-O-Grams with our system to allow for more frequent updating. Plan-O-Grams and product skews for each bay are now available at the click of a button on the Apex Tech Dashboard.
With a simple integration Plan-O-Grams are now accessible for the home improvement store’s team.
03.
Organized Three Applications Into One
The home improvement store’s merchandising team used three programs, and we got them down to one — The Apex Tech Dashboard.
Instead of three different programs, virtual tours, merchandising information, and Plan-O-Grams are all now accessible from the Apex Tech Dashboard.
THE RESULT
The home improvement store’s merchandising team is now saving thousands of hours per year and generating a higher ROI than ever before.
The Merchandising Team is Now Able To
Find What They Need With The Click of A Button
The merchandising team is no longer slowly clicking their way around an outdated virtual store survey or searching through a chunky database of 2D Photos to find the merchandising section they are looking for. Now, they simply search for the specific information they need and get taken straight to it with a click of a button.
Optimized Shelf Space
The company is able to carry more product skews than ever before as they have dimensionally accurate measurements that allow them to find extra space on store shelves that isn't being utilized. Optimizing shelf use creates an estimated 10% more products on shelves. This is generating a greater ROI for the merchandising teams.
Keep All The Right Products in The Right Place
The merchandising team is now keeping all their stores updated the same way across the nation. They now get all the right products on the right shelves. And, every store is organized the same way, so customers know exactly where to find what they are looking for in any store they go to.
Use One Application Instead Of Three
They now get all their information on one application instead of three. This saves hours of time, headaches, and operational mistakes.
Apex Tech is a game-changer for this big-box home improvement store’s merchandising teams.
